Marketing Budget Tool
Google Ads Marketing Budget Calculator
Work out how many leads you need to hit your revenue target, and the maximum you can afford to pay Google Ads per lead while keeping total marketing spend under budget.
How to use this: fill in every field below — the tool recalculates instantly. This model is deliberately conservative: it's designed to hold your total marketing cost below your budgeted amount, since most businesses spend more per lead than they realise.
Leads Required
Calculate total leads needed per year to hit your revenue target.
$
$
%
Percentage of leads that turn into a sale.
#
Mail-outs, referrals, etc. Educated guess is fine.
$
Deducted from the new-sales target needed.
Budget Cost Per Lead
Calculate what you can afford to spend on Google Ads per lead.
%
$
Enter either field — the % and $ figure stay in sync (a common benchmark is 3%).
$
Flyers, print, signage, etc.
$
What your agency or consultant charges.
Check your inputs — conversion rate must be greater than 0.
Result
Your Monthly Budget Cost Per Lead
–
Google Ads leads needed / mo
–
Budget cost per lead
–
Ad spend / month
–
Daily budget
Leads Breakdown
New yearly customers needed–
Yearly leads needed (total)–
Leads/month target (total)–
Leads/month target (Google Ads)–
Leads/year target (Google Ads)–
Budget Breakdown
Total marketing budget–
Available for Google Ads–
As % of turnover–
Budget Google Ads cost per sale–
Budget Google Ads cost per lead–