About Rodney

I've spent 13+ years building and running business systems across digital marketing, finance, operations, and strategy — mostly in the real world, not theory.

I started Finmark because the questions I get asked most often — "should I use Google Ads?", "what accounting software is worth it?", "how do I actually set this up?" — deserve straight answers, not vendor-sponsored listicles.

Everything here is based on what I've seen work, what I've seen fail, and what I wish someone had told me earlier.

I cover business software, digital marketing, strategy frameworks, and the systems that hold a business together. If you're starting out, scaling up, or just trying to cut through the noise — this is built for you.