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title: Author Bio
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[![Finmark Solutions logo](https://www.finmarksolutions.com.au/hs-fs/hubfs/Logo_1_Vector.jpg?width=1785&height=550&name=Logo_1_Vector.jpg)Homepage](https://www.finmarksolutions.com.au/?hsLang=en-au)

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- [Home](https://www.finmarksolutions.com.au?hsLang=en-au)
- [Software Recommendations](https://www.finmarksolutions.com.au/finmark-business-software-directory?hsLang=en-au)
- [How-To Guides](https://www.finmarksolutions.com.au/how-to-guides?hsLang=en-au)
- [Tools](https://www.finmarksolutions.com.au/tools?hsLang=en-au)
- [Blog](https://www.finmarksolutions.com.au/blog?hsLang=en-au)
- [About](https://www.finmarksolutions.com.au/author-bio)

> *What I wish I'd known when starting — so you don't have to figure it out the hard way. 13+ years of business systems, digital marketing, and strategy for project & service businesses, shared.*

<https://www.facebook.com/FinmarkSolutionsAU/><https://www.linkedin.com/company/finmarksolutionsau/>

## Author Bio

**About Rodney**

I've spent 13+ years building and running business systems across digital marketing, finance, operations, and strategy — mostly in the real world, not theory.

I started Finmark because the questions I get asked most often — *"should I use Google Ads?", "what accounting software is worth it?", "how do I actually set this up?"* — deserve straight answers, not vendor-sponsored listicles.

Everything here is based on what I've seen work, what I've seen fail, and what I wish someone had told me earlier.

I cover business software, digital marketing, strategy frameworks, and the systems that hold a business together. If you're starting out, scaling up, or just trying to cut through the noise — this is built for you.

[![Finmark Solutions logo](https://www.finmarksolutions.com.au/hs-fs/hubfs/Logo_1_Vector.jpg?width=1785&height=550&name=Logo_1_Vector.jpg "Finmark Solutions logo")](http:/?hsLang=en-au)

- [Home](https://www.finmarksolutions.com.au?hsLang=en-au)
- [Software Recommendations](https://www.finmarksolutions.com.au/finmark-business-software-directory?hsLang=en-au)
- [How-To Guides](https://www.finmarksolutions.com.au/how-to-guides?hsLang=en-au)
- [Tools](https://www.finmarksolutions.com.au/tools?hsLang=en-au)
- [Blog](https://www.finmarksolutions.com.au/blog?hsLang=en-au)
- [About](https://www.finmarksolutions.com.au/author-bio)

<https://www.linkedin.com/company/finmarksolutionsau/><https://www.facebook.com/FinmarkSolutionsAU/>

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